Etheco Directory
Browse the best ethical brands in the UK - 2026
Simply select a category tile from the display below.
Car Insurance ›
Pay-per-mile car insurance where you only pay for the miles you actually drive. Pay-per-mile model reducing emissions, ideal for low-mileage drivers.
People
Innovative pricing model promotes fairness for drivers who use their cars less frequently. (By Miles)
Planet
Incentivises reduced driving, directly lowering emissions through usage-based pricing structure. (By Miles)
Pocket
Pay-per-mile model directly rewards low-mileage drivers with significantly lower premiums. (By Miles)
Performance
Award-winning insurtech with strong app reviews for tracking and transparency. (Trustpilot)
Products & Services
pay-per-mile car insurance
Offers travel, car, cycle and home insurance with a focus on sustainable transport. Focuses on sustainable transport and carbon reduction.
People
Promotes cycling, public transport and low-emission mobility for UK communities. (ETA Insurance)
Planet
Actively supports carbon reduction through sustainable transport advocacy and green insurance products. (ETA Insurance)
Pocket
Competitive premiums across travel, car, cycle and home insurance with focus on sustainable transport. (ETA Insurance)
Performance
Established ethical insurer since 1989 with strong reputation for cycle and breakdown cover. (ETA Insurance)
Products & Services
bicycle insurance (including e-bikes, adapted cycles), cycle rescue (24/7 breakdown recovery for cyclists), car breakdown cover, mobility scooter insurance, travel insurance
Multi-product insurance broker covering home, travel, car and business policies. Donates commission to animal and wildlife charities including Vegan and Vegetarian societies.
People
Donates commission to animal and wildlife charities including Vegan and Vegetarian societies. (Evergreen Insurance Services)
Planet
Supports wildlife conservation and animal welfare through commission-based charitable donations. (Evergreen Insurance Services)
Pocket
Competitive rates across home, travel, car and business insurance with charitable commission model. (Evergreen Insurance Services)
Performance
Multi-product ethical insurer with established relationships with UK animal welfare charities. (Evergreen Insurance Services)
Products & Services
home insurance, travel insurance, car insurance, business insurance
General insurance provider offering car, home and travel cover as part of the Aviva group. GSG Ethical Accreditation, part of Aviva group.
People
Aviva-backed brand with group-wide responsible business commitments and governance. (General Accident)
Planet
Benefits from Aviva group's sustainability strategy including net-zero commitments. (General Accident)
Pocket
GSG Ethical Accreditation as part of the established Aviva insurance group. (Good Shopping Guide)
Performance
Established general insurer with Good Shopping Guide ethical accreditation and Aviva backing. (Good Shopping Guide)
Products & Services
car insurance, home insurance, travel insurance
Insurance broker offering home, car and travel policies with an eco-friendly ethos. Eco-friendly broker, planting trees with customer engagement.
People
Engages customers in tree-planting initiatives, building community around environmental action. (Insure-us)
Planet
Plants trees with every customer interaction, contributing to reforestation and carbon sequestration. (Insure-us)
Pocket
Eco-friendly broker offering competitive general insurance rates across multiple product lines. (Insure-us)
Performance
Growing eco-conscious broker combining traditional insurance with environmental engagement. (Insure-us)
Products & Services
home insurance, car insurance, travel insurance
Ethical general insurance broker offering home, car and business cover with vegan principles. B Corp pending, vegan ethical insurance, heavily vetting underwriters to exclude fossil fuels.
People
Vegan-aligned values ensure no animal exploitation in underwriting or investment decisions. (Planet Protection)
Planet
Heavily vets underwriters to exclude fossil fuel investments and environmentally harmful industries. (Planet Protection)
Pocket
Vegan ethical insurance with transparent underwriter vetting and B Corp pending status. (Planet Protection)
Performance
Emerging ethical insurer with distinctive fossil-fuel-free and vegan positioning in UK market. (Planet Protection)
Products & Services
charity & non-profit insurance (public liability, employers liability, trustee liability, material damage, business interruption), SME business insurance (liability, property, cyber, professional indemnity), student union insurance, festival & events insurance
Online-only car and home insurance from Aviva, designed for straightforward digital self-service. GSG Ethical Accreditation, Aviva digital insurance brand.
People
Digital-only model reduces overhead, with Aviva group-wide responsible business commitments. (Quote Me Happy)
Planet
Benefits from Aviva's group sustainability targets and net-zero transition plans. (Quote Me Happy)
Pocket
GSG Ethical Accreditation; Aviva's digital-first insurance platform with streamlined pricing. (Good Shopping Guide)
Performance
Established digital insurance brand with Good Shopping Guide ethical accreditation. (Good Shopping Guide)
Products & Services
car insurance, home insurance
Pay-by-mile car insurance with an app that tracks mileage and rewards greener driving habits. GSG Ethical Accreditation, pay-by-mile car insurance, rewards greener driving.
People
Rewards greener driving through mileage-based pricing and eco-driving incentives. (Zixty)
Planet
Pay-by-mile structure directly reduces overall driving emissions through financial incentives. (Zixty)
Pocket
GSG Ethical Accreditation; pay-by-mile car insurance rewarding lower mileage with lower costs. (Good Shopping Guide)
Performance
Good Shopping Guide accredited pay-per-mile insurer with eco-driving rewards. (Good Shopping Guide)
Products & Services
pay-by-mile car insurance
