Etheco Directory
Browse the best ethical brands in the UK - 2026
Simply select a category tile from the display below.
Shampoo & conditioner ›
New Zealand-founded (2012) maker of concentrated, water-free solid bars - shampoo, conditioner, body wash and deodorant - sold in the UK in plastic-free, compostable packaging. A certified B Corp that donates 2% of revenue to charity, designed to replace single-use plastic bottles.
etheco score
people
planet
performance
91
Products & Services
Shampoo & conditioner; Soap & body wash; Facial skincare
Pioneering natural beauty brand making vegan, cruelty-free shampoo, conditioner, body and hand wash since 1974, sold in large refillable bottles. UK-based in Greater Manchester and a certified B Corp - famously the first company to appoint Nature to its board - with naturally derived formulas.
etheco score
people
planet
performance
87
Products & Services
Shampoo & conditioner; Body care; Facial skincare
British skincare and makeup brand founded by Susie Ma and based in Croydon, London, making fresh, vegan, cruelty-free products in the UK and selling through independent ambassadors. A certified B Corp that holds Good Shopping Guide Ethical Accreditation.
etheco score
people
planet
performance
85
Products & Services
Facial skincare; Body care; Make-up & cosmetics; Shampoo & conditioner
Body and skincare brand founded in 2016 and hand-crafted in Falmouth, Cornwall - the UK's first independently certified palm-oil-free company. Its vegan, cruelty-free range holds Good Shopping Guide Ethical Accreditation, made with naturally derived ingredients and minimal packaging.
etheco score
people
planet
performance
82
Products & Services
Facial skincare; Body care; Shampoo & conditioner
Organic skincare brand founded in 1997 by Charlotte Vohtz and based in West Sussex, offering Soil Association-certified face, sun, hair and body care. A carbon-neutral UK business holding Good Shopping Guide Ethical Accreditation, with naturally derived, sensitive-skin-friendly formulations.
etheco score
people
planet
performance
80
Products & Services
Facial skincare; Sun care & SPF; Shampoo & conditioner; Baby skincare & toiletries
Organic health and beauty pioneer founded in London's Covent Garden in 1981, offering skincare, essential oils, herbal remedies and body care through its own stores and online. UK-made, a certified B Corp and the first UK retailer certified organic by the Soil Association.
etheco score
people
planet
performance
78
Products & Services
Facial skincare; Shampoo & conditioner; Aromatherapy & essential oils; Herbal & Ayurvedic remedies; Vitamins & supplements; Baby skincare & toiletries
Handmade vegan soap and shampoo bars produced in Hebden Bridge, West Yorkshire using the traditional cold-process method, with no palm oil and plastic-free packaging. Founded in 2008, a Living Wage employer and Ethical Consumer Best Buy, registered with Cruelty Free International.
etheco score
people
planet
performance
78
Products & Services
Soap & body wash; Shampoo & conditioner
Family-run Birmingham brand founded in 2012, its name standing for 'Pure Handmade British'. Makes vegan, halal-certified and palm-oil-free makeup and skincare by hand in the UK. Cruelty-free with recyclable packaging; holds Good Shopping Guide Ethical Accreditation.
etheco score
people
planet
performance
73
Products & Services
Make-up & cosmetics; Facial skincare; Shampoo & conditioner
Family-run organic skincare brand founded in 2011 by Rebecca Martin and hand-blended in West Wales. Its vegan, PETA-certified range is refillable and made in the UK using organic ingredients and recyclable packaging, and it holds Good Shopping Guide Ethical Accreditation.
etheco score
people
planet
performance
73
Products & Services
Facial skincare; Body care; Shampoo & conditioner; Baby skincare & toiletries
